AVA CATHERSIDE

 AVA CATHERSIDE is a new London based designer with such a unique and cool aesthetic. I just recently discovered the label. The extreme minimalism, monochrome palette, and raw/edgy shapes - it's so interesting. I love the last photo, with the negative space of the neck disconnected from the form of the body. Such a subtle way of approaching minimalism.  Check out this video  showing individual garments being hand cut.

//1st picture from the AW13 collection, all others from the SS12 collection.//